Finally there are indications that the economy is turning around. Realtors have the ability to significantly help the housing market gain momentum and most of them don’t even know it. Supply and demand has always driven the market. Well, don’t take an overpriced listing unless you know you can educate your seller and get pre-structured price reductions within a short time range. Don’t be afraid to walk away! I know you want a sign out. Well the general public may fall for the perception that you are the best because you have the most for sale signs out. Keep in mind the smart ones are going to see through the smoke and mirrors and see that most of them have rust on them or could make a good place to plant their morning glories next spring.
Your fellow realtors know it and so do you. If you start taking fewer listings (the ones that are going to sell) there will be fewer homes on the market. Now you are doing your job. You are educating your sellers, and you are freeing up your time now that you won’t be thinking up what you are going to say to your angry seller when he wants to know why no one has come to see his house. Or even worse, they come to see it only to see what a good deal they are getting on the house up the street.
It is time we as a profession are held to a standard of excellence. If we all do our jobs and are honest with our sellers about their true place in the market we will all be better off.
Right now we say the buyers aren’t motivated. It’s our own fault. It is confusing like a giant yard sale. The early birds come out and they scoop up the best buys. The items they know won’t be there in the pile with the free sign on it at the end of the day. It’s real simple yet we make it so complicated.
We have to start letting go of our egos and not worry about losing the listing to the other guy. So what, let him have the headaches. You know it’s not going to sell anyway. Now go and find a seller who really wants you to do what you were hired to do and sell his house. So you only have one listing? So what, if it sells in less than 90 days like it should. Just make sure you have also made clear to the seller that they do have to move all that stuff out of the house by then.
I know, I have done it myself. I can change their minds I think. It is like marrying someone and thinking you are going to change them because you are special. I know I have done that too. Doesn’t work.
In a nut shell. Price your listing right, the buyers will notice. If we all do this we can walk around smiling instead of complaining about the market. The markets fine, we are the ones who need the adjustment.
www.engelvoelkers.com/osterville